
Today is an exciting day for the United States Police & Fire Championships (USPFC) because we are ushering in a new era for our brand. For the past year, the Board of Directors has been thinking about who we are - our brand, our promise to our athletes - and how we want to continue to evolve. With a new commitment to growing our competitions and resources for the first responder community comes a new logo and our visual identity.
“We wanted to create a logo that reflected both law enforcement (blue) and fire (red) since we serve a wide variety of public service agencies. The flame reflects our foundation in sports and the passing of the torch from generations past to the future of the Games,” said Larry “LC” Collins, President, California Police Athletic Federation.
This new chapter for the USPFC also comes with an announcement that the event portfolio continues to expand. Not only will athletes be able to compete each June in the annual US Police & Fire Championships in San Diego, and the First Responders Relay in October in Las Vegas, but we are pleased to announce the inception of the USPFC/ North American Fall Classic, scheduled for November 1-5, 2023 in Mesa, Arizona, at the newly opened Bell Bank Park complex. The Fall Classic will invite teams from all over North America, including Canada and Mexico, to compete in tournament play and will allow first responders another opportunity to focus on their health and wellness. The Board is also working on a traveling cornhole tournament in key markets around the country.
“As we undertake this new journey for the USPFC, we will continue to unite public safety athletes and provide them with the ultimate athletic competitions and experience," said Collins. "We endeavor to encourage health and wellness among all public safety personnel and create lifelong memories for the athletes, their families and the communities we serve. We look forward to being of continued service to our athletes in this new chapter for the UPSFC.”
